One trainer · three width fittings · UK 3–13
Trainers built for feet the high street gave up on.
The Everyday comes in EE, EEEE and 6E on every single size — designed around swollen feet, diabetes, bunions, arthritis and custom orthotics. £89, free UK delivery, sixty days to get the fit right.
EE, EEEE and 6E
Three genuine fittings on every size from UK 3 to 13.
Depth for an orthotic
8 mm insole lifts out and leaves a flat, deep footbed.
60-day free exchanges
Replacement posted before the first pair comes back.
Seam-free inside
Nothing stitched where a bunion or hammer toe sits.
Shop by what your feet are doing
Most people arrive here describing a problem, not a shoe size.
So that is how the shop is organised. Pick the thing that sounds like your feet and we will tell you which fitting to start with.
Swollen feet & oedema
Feet that change size through the day, or won't go into anything by teatime.
Diabetes
Seam-free inside, deep toe box, nothing that rubs skin you can't feel properly.
Bunions
Width at the joint instead of pressure on it. No stitching over the bump.
Arthritis
A rocker sole and no laces, for stiff feet and hands that struggle with fastenings.
Custom orthotics
8 mm insole lifts out whole so your device sits at the right height.
Easy on and off
Straps that open flat — dressable one-handed, seated, or by a carer.
Why one shoe, done properly
We make a single trainer. It is the only thing we think about.
Most wide-fit ranges are ordinary shoes with a wider last bolted on at the end. The Everyday was drawn the other way round: start with a foot that swells, or has a bunion, or needs a 4 mm orthotic under it, and build outwards until the shoe stops fighting it.
- Three width fittings on every size. EE wide, EEEE extra wide and 6E ultra wide — UK 3 to 13, no half sizes to guess between.
- Seam-free interior. Nothing inside the shoe to rub a bunion, a hammer toe or skin that has lost sensation.
- 8 mm removable insole. Take it out and a custom orthotic drops straight in without stealing depth from your toes.
- Two adjustable straps, no laces. Open the shoe completely flat, then set the volume to whatever your foot is doing today.
Get the fit right first time
Free tools, no email required
Width finder
Three questions about how shoes currently fail you, and we name the fitting to start with.
Measure your feet at home
Length and girth in four minutes, with a printable A4 gauge you can put under your foot.
What EE, EEEE and 6E mean
The letters explained in millimetres, and how they map to standard high-street fittings.
What people tell us
“First shoe in four years I can put on standing up.”
Pauline, 71 — 6E fitting, ordered after two failed pairs elsewhere
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